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  • So What Is Your Why In Business?
    Saturday, March 17, 2007
    When we start mentoring someone, we focus
    on helping people figure out their "WHY". Why
    are they doing whatever business they're doing?

    People always tell their goals.

    That's fine. You need goals.

    But the REAL truth is, WHY are YOU doing
    this business?

    There's a big, big, big reason, something that
    will keep you going.


    If your "WHY" is a 70% and you come up against an
    obstacle that's a 72%, you're gone! You'll drop out,
    disappear.

    But when your "WHY" is so huge that it can't be
    overshadowed, THEN you're there to stay and be
    successful.

    When I first started coaching and people would write
    down their "WHY", it was usually money. They want to
    make so much money, or pay off a hospital bill, or
    replace an old car. Whatever.

    But your REAL "WHY" is never money. It's always about
    who you really are.

    Why are you on this planet? What is it you were meant to
    do? In one form or another, you're here to change lives,
    touch lives, help people.

    It's NEVER about the money.


    So What Is Your Why?

    Robert Phillips

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